EFFIES 2011: SHORT LISTED CASE STUDIES (97)

CATEGORY: CONSUMER PRODUCTS
A: COSMETICS AND TOILETRIES
NO.
Agency
Case Study
Campaign Title
Client
1 BBDO India  Gillette Mach3 Turbo Sensitive ShaveSutra - How To Turn A Mundane Solitary Chore Into A Pleasurable Duet P&G / Gillette
2 BBH Communications India Pvt. Ltd. Parachute Advansed Ayurvedic Recommended by Sufferers Marico Limited
3 Ogilvy and Mather Pond's Dreamflower Talc Walking the tight rope Hindustan Unilever Ltd.
4 Ogilvy and Mather Dove Ambush the Ambush Hindustan Unilever Ltd.
5 Lowe Lintas CLEAR Anti Dandruff Shampoo Sar pe Haath- I Swear Hindustan Unilever Ltd.
CATEGORY: CONSUMER PRODUCTS
B: BEVERAGES/DRINK, CONFECTIONARY AND FOOD
NO.
Agency
Case Study
Campaign Title
Client
1 Contract Advertising India Pvt. Ltd. Bubbaloo Let the Gum decide Cadbury India Ltd.
2 Contract Advertising India Pvt. Ltd. Cadbury Celebrations Iss Diwali aap kise khush karenge? Cadbury India Ltd.
3 JWT  Lay's Lay's Flavor World Cup Frito Lay India Pvt. Ltd.
4 Interface Communications Pvt. Ltd. Cadbury Oreo Twist, Lick, Dunk Oreo Cadbury India Ltd.
5 McCann Worldgroup NESCAFE Classic NESCAFE Season 2, One NESCAFE, many coffees Nestle India Ltd.
6 Ogilvy and Mather Sprite Sprite University of Freshology Coca-Cola India Pvt. Ltd.
7 Ogilvy and Mather Cadbury Dairy Milk   Shubh Aarambh Cadbury India Ltd.
8 Ogilvy and Mather Cadbury Dairy Milk Meal time meetha! Cadbury India Ltd.
9 Taproot India Pepsi Change the Game Pepsi Foods Pvt. Ltd.
CATEGORY: CONSUMER PRODUCTS
C: OTHERS
NO.
Agency
Case Study
Campaign Title
Client
1 Ogilvy and Mather Titan Purple Titan goes Purple and Tommy, Esprit, Guess go green with envy. Titan Industries Ltd.
2 JWT  Nike Nike Bleed Blue Nike India Pvt. Ltd.
3 Leo Burnett  Tide  Tide Collars P&G International Operations Pte. Ltd. SA Singapore Branch
4 Lowe Lintas Fastrack Fastrack - Bags Titan Industries Ltd.
5 Lowe Lintas Vim Vim 20 sec Challenge Hindustan Unilever Ltd.
6 Lowe Lintas Lifebuoy Lifebuoy Superfast Handwash Hindustan Unilever Ltd.
CATEGORY: CONSUMER DURABLES
A: AUTOMOBILES AND AUTO PARTS, TWO WHEELERS AND AUTO RELATED
NO.
Agency
Case Study
Campaign Title
Client
1 JWT Splendor NXG 'The Friendship Bike' (Oct-Nov 2010 & Mar-Apr 2011) Hero MotoCorp Ltd.
2 Draft FCB+Ulka Advertising Tata Indigo Manza Tata Manza - A Class Apart Tata Motors Ltd.
3 Draft FCB+Ulka Advertising Hero Honda Pleasure Question Marks Hero MotoCorp Ltd.
4 Creativeland Asia Pvt. Ltd. Audi A8 L The world's first integrated 3D campaign Audi India Ltd.
5 McCann Worldgroup TVS Scooty Pep+ Go Babelicious TVS MOTOR Company 
6 Ogilvy and Mather Ceat Gripp Be Idiot Safe With Ceat Bike Tyres Ceat Ltd.
7 Ogilvy and Mather Bajaj Pulsar Pulsar MTV StuntMania RELOADED Bajaj Auto Ltd.
8 Lowe Lintas Maruti Suzuki SX4 The wait is over Maruti Suzuki India Ltd.
9 DDB Mudra Group Volkswagen Vento How tears and weepy engineers brought down the mighty Honda City Volkswagen India Pvt. Ltd.
CATEGORY: CONSUMER DURABLES
B: ELECTRONIC GOODS
NO.
Agency
Case Study
Campaign Title
Client
1 Orchard Advertising Pvt. Ltd. BlackBerry BBM : Are You Missing Something?? Research In Motion India Ltd.
2 DDB Mudra Group Philips Dance away the creases Philips Electronics India Ltd.
3 DDB Mudra Group Philips Philips- Are you afraid of the dark? Philips Electronics India Ltd.
4 Ogilvy and Mather Tata Sky Tru Choice Tata Sky Ltd.
CATEGORY: CONSUMER DURABLES
A: OTHERS
NO.
Agency
Case Study
Campaign Title
Client
1 Ogilvy and Mather Asian Paints   Nahi Bhaiya Asian Paints Ltd.
2 Lowe Lintas Pureit 'The one who killed a crore' Hindustan Unilever Ltd.
3 JWT Godrej Security Solutions Musibat Bata Kar Nahi Aati ('Trouble doesn't come announced') Godrej Security Solutions
CATEGORY: SERVICES
A: TELECOM AND RELATED PRODUCTS
NO.
Agency
Case Study
Campaign Title
Client
1 Ogilvy and Mather Vodafone BlackBerry for Everyone Vodafone India Ltd.
2 Draft FCB+Ulka Advertising TATA DOCOMO Keep it simple silly - KISS Tata Teleservices Ltd.
3 Ogilvy and Mather Vodafone Vodafone - Winning the Indian Mobile Number Portability Battle Vodafone India 
4 Ogilvy and Mather Vodafone Vodafone Super Zoozoo - Coming from behind and winning the 3G and Data battle.  Vodafone India 
5 Lowe Lintas  Idea Cellular Languages Idea Cellular Limited
6 Lowe Lintas  Idea Cellular No Idea, Get Idea - MNP Idea Cellular Limited
CATEGORY: SERVICES
B: FINANCIAL SERVICES
NO.
Agency
Case Study
Campaign Title
Client
1 JWT Apollo Munich Health Insurance 'Making Time to Pause' Apollo Munich Health Insurance Ltd.
2 Grey India Pvt. Ltd. Bharti AXA Magnifying the Fine Print of Health Insurance Bharti AXA General Insurance Co. Ltd.
3 Leo Burnett HDFC Life Child Plans HDFC Life Insurance
4 TBWA \ INDIA IDFC Bachath Nivesh Badhat IDFC Mutual Fund
5 Publicis Ambience Citibank India Privileges. Powered by Citi. Citibank
6 Ogilvy and Mather Future Generali India Life Insurance Co. Ltd. Future Generali Insurance Week Future Generali India Life Insurance Co.
7 Ogilvy and Mather IDBI Federal Aapne nahi suna? IDBI Federal Life Insurance Co. Ltd.
8 JWT Birla Sun Life Insurance Children's Future Solutions Birla Sun Life Insurance Co. Ltd.
9 Ogilvy and Mather ICICI Bank A New Definition of 'Relationship' in Banking ICICI Bank- Corporate
CATEGORY: SERVICES
C: OTHERS
NO.
Agency
Case Study
Campaign Title
Client
1 Leo Burnett Kaun Banega Crorepati' on Sony Entertainment Television (SET) 'Koi Bhi Sawaal Chhota Nahi Hota' Multi Screen Media Pvt. Ltd.
2 TBWA \ INDIA Marvel  The Courage of Conviction Marvel Realtors and Developers Ltd.
3 Ogilvy and Mather Madhya Pradesh State Tourism "MP AJAB HAI, SABSE GAJAB HAI" Madhya Pradesh State Tourism Development Corporation Ltd.
4 Ogilvy and Mather ICC Cricket World Cup 2011 Googly International Cricket Council
5 DDB Mudra Group Emirates Guss Where, Fly There Emirates Airlines
CATEGORY: CORPORATE ADVERTISING
A: CORPORATE REPUTATION
NO.
Agency
Case Study
Campaign Title
Client
1 McCann Worldgroup Dainik Jagran Jan Jagran Judicial Reforms Jagran Prakashan Ltd.
2 DDB Mudra Group Volkswagen  A Tale of Innovations Volkswagen India Pvt. Ltd.
CATEGORY: CORPORATE ADVERTISING
B: SOCIAL CAUSE
NO.
Agency
Case Study
Campaign Title
Client
1 BBDO Proximity India Aviva Aviva 'The Great Wall of Education' Aviva Life Insurance Company India Ltd.
2 DDB Mudra Group UNICEF Census of India 2011 The 1.2 billion count United Nations Children's Fund
3 McCann Worldgroup Saffola World Heart Day Marico Limited
4 DDB Mudra Group BIG Cinemas The Power of Silence Reliance MediaWorks Ltd.
CATEGORY: DIGITAL ADVERTISING (ONLINE / MOBILE COMMUNICATION)
NO.
Agency
Case Study
Campaign Title
Client
1 Sapient Corporation Pvt. Ltd. Sprite Sprite 'Freshology' in Action Coca-Cola India Pvt. Ltd.
2 Creativeland Asia Pvt. Ltd. Audi  The Audi 24-hour Le Mans Race Audi India Ltd.
3 Bates India  Colgate Active Salt Colgate Active Salt Challenge Colgate Palmolive India Ltd.
4 McCann Worldgroup Saffola  World Heart Day Marico Limited
5 Lowe Lintas Kissan Jammy Jammy Art Hindustan Unilever Ltd.
6 DDB Mudra Group Idea Cellular Spotlight for the disappointed Idea Cellular Limited
7 DDB Mudra Group Idea Cellular Idea Cellular : Lost in translation Idea Cellular Limited
CATEGORY: RETAIL ADVERTISING
NO.
Agency
Case Study
Campaign Title
Client
1 Ogilvy and Mather KFC Ab KFC Bana Teenagers Ka Naya Adda Yum! Restaurants India Pvt. Ltd.
2 Leo Burnett McDonald's How Spicy is McSpicy? Hardcastle Restaurants Pvt. Ltd.
3 Leo Burnett  McDonald's Shukra Hai, McDonald's Hai Hardcastle Restaurants Pvt. Ltd.
4 Lowe Lintas Tanishq Tanishq - Diamond Jewelry Titan Industries Ltd. - Tanishq
CATEGORY: HEALTHCARE
NO.
Agency
Case Study
Campaign Title
Client
1 DDB Mudra Group Velocit (Dr. Reddy's) The joys of motherhood Dr. Reddy's Laboratories Limited
CATEGORY: B2B ADVERTISING
NO.
Agency
Case Study
Campaign Title
Client
1 Ogilvy and Mather IBM IBM POWER Systems- Performance Redefined IBM India Pvt. Ltd.
CATEGORY: RURAL ADVERTISING
NO.
Agency
Case Study
Campaign Title
Client
1 Ogilvy and Mather Brooke Bond Taaza Taaza Pehchaan Manch - Hunar Tumhara Manch Hamara (Your talent, our platform) Hindustan Unilever Ltd.
2 Ogilvy and Mather HUL Multiple brands Project Swasthya Chetna (Quest for Health) Hindustan Unilever Ltd.
3 DDB Mudra Group UNICEF Right to Education for Children Curious Minds United Nations Children's Fund
4 DDB Mudra Group Western Union  Chaand Mubarak Western Union Services India Pvt. Ltd.
CATEGORY: REGIONAL ADVERTISING
NO.
Agency
Case Study
Campaign Title
Client
1 BBDO India Pvt. Ltd. 7UP 7UP Lemon Pattalam (7UP Lemon Gang) Pepsi Foods Pvt. Ltd.
2 BBH Communications India Pvt. Ltd. Nihar Naturals Jaani Na (I don’t know) Marico Limited
3 McCann Worldgroup Saffola Do more with Oats Marico Limited
4 Ogilvy and Mather Brooke Bond 3Roses 3 Roses Believers (Fans) v/s Non-believers (Hero) Hindustan Unilever Ltd.
5 Ogilvy and Mather Brooke Bond Red Label Dust Red Lable Dust "Baarsa" - The naming Ceremony Hindustan Unilever Ltd.
CATEGORY: DAVID V/S GOLIATH
NO.
Agency
Case Study
Campaign Title
Client
1 Contract Advertising India Pvt. Ltd. Bubbaloo Let the Gum decide Cadbury India Ltd.
2 DDB Mudra Group Elite Chakki Atta Why Rice? Elite Foods Pvt. Ltd.
3 Interface Communications Pvt. Ltd. Cadbury Oreo Twist, Lick, Dunk Oreo Cadbury India Ltd.
4 BBH Communication India Pvt. Ltd. Movies Now Getting Hollywood closer to mainstream India Movies Now
5 DDB Mudra Group Volkswagen Vento How tears and weepy engineers brought down the mighty Honda City Volkswagen India Pvt. Ltd.
CATEGORY: INTEGRATED ADVERTISING CAMPAIGN
NO.
Agency
Case Study
Campaign Title
Client
1 Contract Advertising India Pvt. Ltd. Cadbury Celebrations Iss Diwali aap kise khush karenge? Cadbury India Ltd.
2 McCann Worldgroup NESCAFE Classic NESCAFE Season 1 : KNOW YOUR NEIGHBOURS Nestle India Ltd.
3 McCann Worldgroup TVS Scooty Pep+ How a scooterette became a fashion statement TVS MOTOR Company
4 Ogilvy and Mather Ceat Gripp Be Idiot Safe with Ceat Bike Tyres Ceat Ltd.
5 Ogilvy and Mather Vodafone BlackBerry for Everyone Vodafone India Ltd.
6 Ogilvy and Mather Cadbury Dairy Milk Shubh Aarambh Cadbury India Ltd.
7 DDB Mudra Group Volkswagen Vento How tears and weepy engineers brought down the mighty Honda City Volkswagen India Pvt. Ltd.
8 Taproot India Pepsi Change the Game Pepsi Foods Pvt. Ltd.