Home cooked food and its tugs to the heartstrings of nostalgia is the key message and the implied fact that food cooked in Fortune Oil tastes ... Read more

This is the TVC for the launch of a new category for GlaxoSmithKline, with its new product Horlicks Oats. Read more

Brand image is what corporations spend mega bucks to create which establishes a brand in the mindspace of the consumer as something desirable, Read more

We analysed some of the popular ones which grew on the grapevine in 2011. A quick squeeze into Advertising versus Badvertising of 2011: Read more

Brands are tying up with designers to get an added edge, to create a product that has that extra appeal to get the consumer interested in the ... Read more

Wikipedia reports that the marketing campaign of Ra-One has been the longest in the history of Bollywood. Read more

A new TVC to launch Indigo Airlines' international operations follows the same musical route. Read more

with Facebook playing it smart and changing some rules of the game, most social media players are yet to explore the fun part – that of conversing ... Read more

It was yet another glittering evening at the Turf Club as the advertising fraternity set new benchmarks for marketing effectiveness at the Effie ... Read more

Volkswagen is offering additional benefits or features on its models in India. Read more

The Advertising Club Bombay announces 97 short listed entries from a record 20 agencies for 2011 EFFIE India Awards. Read more

The common man returns to television campaigns with this Vodafone TVC. Starring film actors Irrfan Khan and Prakash Raj. Read more

The brief given to the agency was to present Allen Solly as a range of casuals to work that makes going to work more fun. Read more