Home
Zapak - The advertising story
Arun Mehra, the forthcoming and charismatic CMO, talks about how Zapak handled its advertising and what users can look forward to in the future.
Creative for a cause
Scott has been very upbeat about one of his latest projects - the Nanhi Kali iSite that his agency designed for Mahindra which he believes is a model of marketing innovation while its virtual mascot, Shreya, is an embodiment of the Nanhi Kali organization.
The world of Balki!
Balki, as he is popularly known, is a straight shooter and a legend in his own right for a certain lucidity that he brings to all his creative work. Here, he candidly shares with Sonu Sangameswaran his exceptional experience, his insights into the Indian ad industry, some great advice for budding professionals and life at Lowe.
The great Indian dream India is a long way off from achieving ideal status. But whatever else we might say about our civilization today one thing is for sure – our old and our children are hot… for advertisers, if not for anyone else.
|
|
News
Keeping with its commitment to contribute to world development through innovative measures, IIT Bombay (IITB) has launched a Mega Global Initiative to discover ‘10... Read full |
Contests2win has started a contest to kick-off its latest initiative, 'Add C2W to your Site'. This campaign only requires you to embed a contest... Read full |
Winner: Mr. Uditvanu Das - Kishinchand Chellaram CollegeShortlisted candidates for Interview: Sr. Name College 1. Mr. Uditvanu Das Kishinchand Chellaram College 2. Ms. Nairika Maloo... Read full |
A 30-second Coke commercial, created for consumers in Pakistan and West Asia, is being aired in India during the DLF IPL Twenty20 matches. Coca-Cola... Read full |
|
|
Events
Through the year, the Advertising Club Bombay organises various events. Presenting the videos of some key events since 2007. Just click on the one you wish to see and enjoy.
|
|
Blog
Entertainment, media and communications company Percept has announced a 50-50 joint venture with the Future Group. The JV will be called... Read full |
The NaiDunia Group recently launched a new Hindi daily called NavDunia in Bhopal. To generate buzz around the new offering, the group... Read full |
Sudhir Sahni, President, Client Services, O&M Delhi, has been promoted to the post of president of the Delhi branch by the... Read full |
What’s surrogate will be decided in a week’s time. Banned from channels through a notification of the Ministry of Information and Broadcasting,... Read full |
A new advertising code of conduct which includes a clause banning sexualisation of children has disappointed child welfare advocates who say it... Read full |
|
|